Chief Partnerships Officer, Initiative
Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of GM MediaWorks. At GM Maureen worked on several dayparts including Sports, Syndication and Cable. After one year Maureen was promoted to a Buyer managing over $100MM in TV inventory and negotiated several marquee deals including the Olympics, NBA and MLB.
In 1997, Maureen then went to work on the sales side at Discovery Communications as a Sales Planner. At Discovery she learned the sales side of the National TV marketplace which proved invaluable. Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.
After Discovery, Maureen went to back to the agency side working at Universal McCann for four years on the Coca-Cola account. While working on Coca-Cola Maureen ran their marquee Olympics sponsorship which was in excess of $60MM in addition to managing their juices and water brands. At McCann Maureen was the recipient of their prestigious Truth Well Told Award recognizing employees that have made a difference in the organization.
Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands. In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients as well as participating in successful new business pitches including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings in excess of 400MM+.
Maureen joined Initiative in February of 2016 and is currently the Chief Partnerships Officer overseeing all investments across the portfolio of clients including Amazon, T-Mobile, Liberty Mutual, Merck and Lego to name a few. Maureen works closely with MAGNA to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.
Maureen’s experience spans across several key categories including auto, retail, wireless, film/entertainment, beverage, pharma, casual dining, insurance and packaged goods. Maureen graduated from Fordham University with a BA in Communications and has since been an alumni sponsor mentoring graduating students in the media field. In addition, Maureen has volunteered her time giving back to the community through various teaching programs.
As an active member of the media industry Maureen is on the 4 As National Broadcast Committee.
In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders. Maureen was also named one the 2013 Working Mothers of the Year as selected by AWNY and Working Mother Magazine. In 2013 AdWeek highlighted Maureen as a Media All Star.